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[RECAP] WWDC 2012 Keynote: New MacBook Pro, Safari, iOS 6 and more

Barbara Social Media Manager
June 11, 2012

What a beautiful day to kick off WWDC in San Francisco! This morning’s keynote was nothing short of meaty–Apple presented a slew of product updates and exciting features to look forward to. We didn’t get to hear about the new app tracking updates, but developers and consumers alike have a lot of great things to look forward to in the coming months. Below are some notable highlights from this morning’s presentation:


Apple’s Notebook Line

Phil Schiller announced some sleek updates to the MACBOOK AIR. It has been a breakthrough product in the consumer notebook market and Apple’s making it harder for competitors to copy it. The new Air gets:

  • Ivy Bridge processors
  • up to 2GHz dual-core i7
  • up to 8GB of 1600 MHz memory
  • 60% faster graphics
  • 512 GB of flash storage (that’s half a terabyte of flash storage)
  • 500 MBps of read speed—making it about 2x faster than the current model
  • Last but not least: USB 3.0 ports for the MacBook Air! (huge applause here)


But the more exciting news came when Phil introduced the next-generation MACBOOK PRO. Some of you called it, and everyone was buzzing about it: a new retina display is integrated into the MacBook Pro! Also:

  • much thinner (0.71 inches)
  • much lighter (4.46 pounds)
  • breakthrough work in asymmetric batteries
  • 768 GB internal flash storage
  • improved sound
  • a fan that’s nearly imperceptible to the user!



Next up, we had Craig Federighi give us some updates on the new OS X. With 66 million Mac users and 26 million copies of Lion shipped, there are over 200 new features to integrate your laptop with your other devices. iCloud makes sure all your content is up to date across all your devices and there are new apps optimized for iCloud including Messages, Reminders, Notes and a new document based app. Document libraries will be available across all devices and there’s an SDK for it so developers can get in on it too. They are also bringing dictation to the Mac, letting users talk into Facebook or even third party applications.


iOS 6

Finally, Scott Forstall took the stage to talk about the most anticipated update of the morning: iOS 6. With over 200 new features to the next mobile operating system, the most significant advancements have been made to Siri. Here she goes:

  • she is now a sports maven, restaurant foodie (with some help from a partnership with Yelp), and a movie buff (also, with some help from Rotten Tomatoes)
  • she can also now launch apps
  • a new introduction to Eyes Free—integrating Siri into the car, with a button integrated into the steering wheel
  • she is also finally coming to the new iPad!

Updates to the Phone App:

new controls for incoming calls, “call me later” buttons, and a “do not disturb” mode where any push notifications will be muted. FaceTime will also be available over a cellular!

New Apps:

  • Safari is getting a new feature called Smart App Banners, where the phone brings up a notification that an app for a mobile site exists and users can tap the banner to be directed to the App Store.
  • New and improved – Passbook, Maps and Guided Access
  • Developers at WWDC get the beta release of iOS 6 while the rest of the world has to wait for the Fall


Apple laid down a ton of new product updates and software upgrades this morning—and people are already buzzing about them. As developers from 60 countries gear up for the 112 sessions and 125 labs planned for the week, we here at home will have to sit back and wait to get our hands on the new products Apple has in store.


For more updates & pics, check out the Engadget or CNET WWDC liveblog!




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