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[REPORT] 2011: The Year of the Tablet

Barbara Social Media Manager
March 8, 2012

Yesterday was a busy day for the tablet world. As you all know, Apple announced the release of their newest, “resolutionary” iPad 3. But as some of you might not know, we released data on the 2011 tablet ad impressions, via the Mobclix exchange!

In our Year of the Tablet report, we compared tablet impressions data across all tablets, just android tablets, iPad vs iPad 2, and finally topped it off with a look at the January 2012 impression share so far.

Featured in MediaPost and Adotas, check out some highlights from the report, and view the full report, here!



  • In early 2011, the iPad had 12x the impression volume of its nearest competitor, the Samsung Galaxy Tab.
  • After its release in November, the Kindle Fire skyrocketed in impression share past other Android devices
  • iPad 2 claimed over 50% of iPad impressions in only 6 months
  • In January 2012, 87% of tablet ad impressions came from iPads!



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