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[REPORT] Data Spotlight: Hurricane Sandy – October 2012

Laura Director, Marketing
November 16, 2012

Each month, we deliver to the mobile world insight into trends in the mobile advertising market. For the month of October, we wanted to focus on how people used their mobile devices to brave Hurricane Sandy. Seen on AllThingsD, Mobile Marketer and Cult of Mac, our October Data Spotlight report takes a look at app usage, Wi-Fi vs. carrier volume, carrier market share and device impression breakdown during the storm. Find key metrics from our report below, and download it in full, here!



  • As expected, Navigation app usage doubled at 104%, but Finance apps also went up by 74% as people might have moved to mobile devices for updates.
  • Verizon kept customers connected most often, but was still down 7% in impressions volume two days after the storm hit NYC.
  • Carriers picked up the strain as Wi-Fi volume fell drastically, delivering up to 20% of all impressions.
  • iOS was able to hold on to the big lead it grabbed in September with the release of iPhone 5.
  • Verizon managed to grab 3% of impressions share from AT&T and 1% from Sprint.
  • iPhone continues to hold a sizeable lead as the #1 device on the exchange, with the Samsung devices still lingering under 5% of impression share.




About the Velti ‘Data Spotlight: Hurricane Sandy’ Report

Velti’s ‘Data Spotlight: Hurricane Sandy’ report delivers insight into trends in the mobile advertising market during Hurricane Sandy.

The data is from the Mobclix Exchange, which sits at the intersection of +33,500 apps and +45 demand sources. The outcome of our sales teams, business development teams, and ad networks are aggregated and reflected in this report to give the reader a highly accurate picture of the market.



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