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Report: Mobile App Snapshot

November 18, 2009

Millennial Media’s October SMART report came out today and we’ve provided the data for a special Mobile App Snapshot, giving insight into the mobile app world for Apple, Android and RIM devices.

Highlights from the Mobile App Snapshot include

  • Apple dominates the mobile app space with 115,000 apps compared to Android’s 13,000 and RIM’s 3,100.
  • In-App CTR (click-through rate) varies widely based on category and manufacturer, but Apple offers the highest CTR in the social, entertainment, utility and navigation categories.
  • Apple still leads in app downloads with 100 million a month, but Android’s 20 million monthly downloads are still impressive.

This snapshot provides insight into Apple’s current prominence in the mobile app space. With the recent release of the hyped Droid, we expect to see Android’s numbers grow, but the Android ma

rket still has a long way to go before it can truly compete with Apple’s 115,000 strong App Store.

Other highlights in the SMART report include overall growth in the mobile Web, as well as information on Millennial’s mobile advertising reach and engagement. Download Millennial Media’s SMART report to see all the details.

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