Home of:

Developer Resources, Mobile Advertising

[REPORT] State of Mobile Advertising – April 2012

0
Laura Director, Marketing
May 14, 2012

Each month, we deliver to the mobile world insight into trends in the mobile advertising market. Covered first on TechCrunch, our April data reflects key metrics such as Carrier market share, New iPad impression volume and CPMs based on advertiser spend. Find highlights from our State of Mobile Advertising – April 2012 report below, and download the full report, here!

 

HIGHLIGHTS:

  • AT&T was the dominant player in smartphone and tablets with twice as many impressions as Verizon.
  • Wifi is the preferred method of connecting to content; users are 3X more likely to connect using Wifi than through their carrier data plans.
  • iOS continues to lead with 55% of the market, Android has 45%.
  • In the second month after launch, the New iPad has gained 8% of  impressions.
  •  Advertisers from the Women/Mothers category have the highest advertiser spend with an average of $15 CPM.

 

About the Velti ‘State of Mobile Advertising’ Report

Velti’s ‘State of Mobile Advertising’ report delivers insight into trends in the mobile advertising market on a monthly basis.

The data is from the Mobclix Exchange, which sits at the intersection of +33,500 apps and +45 demand sources. The outcome of our sales teams, business development teams, and ad networks are aggregated and reflected in this report to give the reader a highly accurate picture of the market.

 

Leave a Reply

 

See What People
Are Saying

tmobile-logo

“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  

Halfbrick

"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick

tinyco

“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco

mtc_logo_n

“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia

mbcgroup

“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us

 

Who is Velti?

Subscribe to Newsletter