Home of:

Mobile Advertising

[REPORT] State of Mobile Advertising – August 2012

0
Laura Director, Marketing
September 14, 2012

Each month, we deliver to the mobile world insight into trends in the mobile advertising market. First seen on TechCrunch, the August edition of The State of Mobile Advertising report features a look at iPhone 4S growth and predictions for iPhone 5, carrier market share, publisher eCPMs and device impression breakdown. Find key metrics from our report below, and download it in full, here!

 

HIGHLIGHTS:

  • iPhone 4S claimed over 10% of exchange-wide impression share in just 4 months after release.
  • We believe that within 6 months, iPhone 5 will drive over 25% of all iPhone impressions, and its release will result in a major upgrade cycle.
  • August was the second month in a row in 2012 that Android took share from Apple.
  • Education apps took the lead as the category with the highest eCPMs for publishers, increasing from $0.82 to $0.97.
  • AT&T remained the dominant carrier for smartphones and tablets in the US, accounting for over 50% of the smartphone market despite losing market share in august.
  • iPhone continues to be the device leader by a significant margin over other devices, accounting for 28%.

 

 

About the Velti ‘State of Mobile Advertising’ Report

Velti’s ‘State of Mobile Advertising’ report delivers insight into trends in the mobile advertising market on a monthly basis.

The data is from the Mobclix Exchange, which sits at the intersection of +33,500 apps and +45 demand sources. The outcome of our sales teams, business development teams, and ad networks are aggregated and reflected in this report to give the reader a highly accurate picture of the market.


 

Leave a Reply

 

See What People
Are Saying

tmobile-logo

“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  

Halfbrick

"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick

tinyco

“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco

mtc_logo_n

“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia

mbcgroup

“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us

 

Who is Velti?

Subscribe to Newsletter