June 12, 2012
Each month, we deliver to the mobile world insight into trends in the mobile advertising market. First seen on TechCrunch, the May edition of The State of Mobile Advertising report features data on mobile payment growth, carrier market share, publisher eCPMs and device impression breakdown. Find highlights from our report below, and download it in full, here!
- According to the Velti mobile payments platform ZayPay, the average mobile transaction amount has increased by 9% in the last 3 months.
- AT&T continues to claim over 50% of smartphone and tablet impressions. Sprint is closing the gap and is positioned to become the #2 carrier.
- The Education app category takes the top spot at an average eCPM of $0.92.
- The iPhone is the leading device, capturing more than one out of every 5 impressions on the exchange.
About the Velti ‘State of Mobile Advertising’ Report
Velti’s ‘State of Mobile Advertising’ report delivers insight into trends in the mobile advertising market on a monthly basis.
The data is from the Mobclix Exchange, which sits at the intersection of +33,500 apps and +45 demand sources. The outcome of our sales teams, business development teams, and ad networks are aggregated and reflected in this report to give the reader a highly accurate picture of the market.