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[REPORT] State of Mobile Advertising – May 2013

Barbara Social Media Manager
July 2, 2013

Each month, we deliver to the mobile world insight into trends in the mobile advertising market. First seen on TechCrunch, the May edition of The State of Mobile Advertising report highlights a comparison of top devices from May 2012 to May 2013, along with impression breakdown by carrier, app category, day of week as well as ad units and price models.

Find key metrics from our report below, and download it in full, here!



  • iOS played its cards right in 2013 with the release of its new devices, giving iOS an overall 5% increase in impression share from 2012 to 2013.
  • Verizon grabbed a significant amount of impression share from AT&T since May 2012, up 11%; this could be due to iPhone’s growing popularity with Verizon’s customer base.
  • Though the number of Gaming apps continue to increase, their overall impression share has dropped almost 15% since May 2012, while Entertainment, Books and Photo apps saw significant increases, proving more competition in 2013.
  • Mobile users shifted smartphone usage since May 2012, from earlier in the week to later in the week, specifically Fridays, which saw a 2.8% increase.
  • CPM campaigns increased 30% since May 2012, grabbing market share solely from CPC campaigns.
  • Both Android and iOS see an increase in impression share for larger ad units, namely iPhone’s 4.7% increase for Full Screen ads since last May.



About the Velti ‘State of Mobile Advertising’ Report

Velti’s ‘State of Mobile Advertising’ report delivers insight into trends in the mobile advertising market on a monthly basis. The data is from the Mobclix Exchange, which sits at the intersection of +33,500 apps and +45 demand sources. The outcome of our sales teams, business development teams, and ad networks are aggregated and reflected in this report to give the reader a highly accurate picture of the market.

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