Home of:

Mobile Advertising

As seen on Mobile Marketer 


Apple’s iOS redesign is a much-needed update that will realign the company with modern design. It is a way to make iOS sexy again.

However, Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.

Apple iOS 7 will not motivate users to buy new iPhones or tablets, unless they need them.


One-click purchasing ability set to drive iTunes Radio success
Mobile advertising has never been a strong suit for Apple and I do not expect this to change with the unveiling of iTunes Radio.

Certainly, with Pandora projected to generate $372.1 million in mobile ad revenue this year, Apple will try to get a piece of the streaming radio advertising dollars.

However, I expect the real value proposition of iTunes Radio will be the one-click purchasing ability directly from iTunes.

Streaming radio services have become an extremely popular way to discover new music and having one-click purchase ability integrated into iTunes – the most widely-used music service in the world – I expect this feature to deliver the most benefit to Apple and users.


Apple’s biggest competitor will no longer be Android
I expect Android to disappear and be replaced by Chrome within one year. It does not make sense for Google to have two operating systems.

The platform Google is building now, the direction and style of applications and Chrome Books suggest that Chrome will be the winner.

More importantly, look at the way Google is structuring its organization.

Sundar Pichai replaced Andy Rubin to manage Android in March and is now managing both Chrome and Android.

As such, we can expect that the user experience will become seamless between multiple screens if Google were to use one operating system – which, again, I believe will be Chrome.


Content is still king
Without new hardware, Apple has not done anything to entice developers to build for the platform. As a result, there will be less content to drive market share.


Wearable technology is a chicken-and-egg situation
There is currently no value for users – wearable technology is all about data collection and the only way to drive adoption is to make that data useful to users by integrating it into the rest of their life.


Until that happens, advertisers and consumers will remain uninterested.



Leave a Reply


See What People
Are Saying


“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  


"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick


“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco


“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia


“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us


Who is Velti?

Subscribe to Newsletter