October 6, 2009
Guest Post: Max Zamkow: Mobclix developer and developer of Fruit Shoot Lite and Stunna Shades.
Stickin’ It to the Apple
iPhone app development is a risky business. Apple’s unpredictable ‘black box’ app review
process leaves everyone guessing how they arrive at their approval decisions. Upon starting
a new development project, the ﬁrst question that an iPhone developer asks has changed
from “How useful will this application be?” or “Will users enjoy the application?” to “How likely
is it that Apple will approve the app?”. iPhone developers live in constant fear of receiving an
email from Apple with what can only be termed the ‘Death Sentence’:
“We’ve reviewed your application and we have determined that this application…will
not be appropriate for the App Store.”
Fear of rejection and therefore complete and total loss of all efforts put towards the
application has stopped many a developer from working on the iPhone. The ‘Death Sentence’
has locked away a great deal of useful, fun, interactive, and exciting apps to the conﬁnes of
the developers’ devices, unable to be shared with us all.
Frustrated developers needing to vent about the process have typically written lengthly blog
posts (e.g. Innocent Until Proven Guilty) or raced to online forums to
grieve together. Now they have another option, contained within an iPhone application itself:
Fruit Shoot Lite, available free in the App Store.
My app, Fruit Shoot Lite allows developers to release their anger by shooting* a virtual apple (or other
fruit if they choose) on the iPhone screen. Developers can even upload their ﬁnest apple
destruction to twitter to share with their followers.
A paid version of Fruit Shoot is currently under development and will feature among other
things a larger selection of weapons and targets.
*I do not condone gun violence, even against fruit. I do,
however, expressly condone non-violent actions that help developers vent their frustrations at
Apple and encourage Apple to recognize and repair the problems in the app approval
Ads and analytics in Fruit Shoot Lite and Stunna Shades provided by Mobclix.