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Mobile Marketing, Team Velti

A lot can happen in four years—with mobile quickly becoming a necessity in our daily lives since the last Summer Olympics, we wanted to find out how people would be following this year’s Olympics, and we have one word for that: mobile.

Being that this is the first year the Olympic Games will stream all 32 sports live, we teamed up with Harris Interactive to find out how big of a role mobile would play in how people follow the 2012 Olympics. Covered on Bloomberg, MediaPost and a number of other publications, our survey results showed that over 40% of U.S. Adults will live-stream the Olympics on their smartphones and tablets; 35% of them will use their tablet for news & coverage, while 27% will use their smartphone instead. Not only that, but mobile browsers are a favorite over apps for users to stay informed.

Overall, this survey helps portray how more and more Americans are choosing to get Olympic content on-the-go, and mainly on mobile browsers. We’ve highlighted the key stats below, and for more survey results, check out the press release in full here!

 

HIGHLIGHTS: 

  • Of those using a smartphone to follow the Olympics, 77% will tune in using a browser while 63% will use an app. Among tablet users, 80% will use a browser and only 58% will utilize an app.
  • Of those using a smartphone to follow the games, 45% will access video clips & replays while 41% will stream live coverage via a browser. With tablet users, 50% will watch videos & replays while 45% will stream live coverage.
  • Of those who plan to follow the games on 2 or more devices, younger adults are more likely than their older counterpoints to do so. Of those 18-44 years old, 44% plan to use 2 or more devices while only 34% of those 55+ plan to. Overall, men are more likely than women to follow the games on 3 or more devices (18% vs 11%, respectively).
  •  Of those following the Olympics this Summer: 36% will follow on a TV & computer; 11% will use a TV and their smartphone; 10% will use a computer & their smartphone.

 
 

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