May 28, 2009
Young brands currently hunting for the next great advertising campaign are looking to the iPhone to reach the growing number of trendy tech savvy consumers.
While many already consider the iPhone to be the superior platform for mobile apps, according to a new study by Brightkite, Inc. and Gfk NOP, it is also a superior platform for advertisers. For instance, on ads running on mobile websites, 28.4 percent of iPhone users were able to recall ads, versus just 10.7 percent for non-iPhone users. Possible reasons? Glad you asked.
1. Bottom line: iPhone content is just more engaging than standard mobile content. iPhone apps are richer exciting versions of web content, containing dynamic data that outshines stripped-down boring mobile websites by a large ratio.
2. Just as the content is more engaging…so are the ads themselves! With the iPhone, advertisers have the opportunity to create high-impact, Super Bowl-memorable-status campaigns. A great example of one such ad is Mobclix’ app for Bud Light. The app is relevant to the product and the consumer, entertaining, and best of all it is easily shared with friends.
The iPhone is destined to do for advertising what a group of croaking frogs did for Budweiser during Super Bowl XXVIII.
For your viewing pleasure: The Budweiser Croaking Frogs