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Mobile Advertising

Young brands currently hunting for the next great advertising campaign are looking to the iPhone to reach the growing number of trendy tech savvy consumers.

While many already consider the iPhone to be the superior platform for mobile apps, according to a new study by Brightkite, Inc. and Gfk NOP, it is also a superior platform for advertisers. For instance, on ads running on mobile websites, 28.4 percent of iPhone users were able to recall ads, versus just 10.7 percent for non-iPhone users. Possible reasons? Glad you asked.

1.  Bottom line: iPhone content is just more engaging than standard mobile content. iPhone apps are richer exciting versions of web content, containing dynamic data that outshines stripped-down boring mobile websites by a large ratio.

2. Just as the content is more engaging…so are the ads themselves! With the iPhone, advertisers have the opportunity to create high-impact, Super Bowl-memorable-status campaigns. A great example of one such ad is Mobclix’ app for Bud Light. The app is relevant to the product and the consumer, entertaining, and best of all it is easily shared with friends.

The iPhone is destined to do for advertising what a group of croaking frogs did for Budweiser during Super Bowl XXVIII.

For your viewing pleasure: The Budweiser Croaking Frogs


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“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

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“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  

Halfbrick

"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick

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“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco

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“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia

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“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

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