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Mobile Marketing

Our Chief Marketing Officer, Krishna Subramanian, is not only leading marketing initiatives for Velti, but he’s also co-founded Mobclix, our real-time bidding mobile ad exchange. Safe to say, he knows a thing or two about a sound mobile marketing strategy to take on 2012.

But when do you ever get a chance to pick the brain of a mobile marketing & advertising guru like him? Not too often–lucky for you, Krishna shared with Mobile Marketer™  and CMO.com just this week, his recommendations on tablet strategy and mobile offers, both predicted to be big in 2012. Highlights below!

 

5 Tips to Develop an Effective Tablet Strategy

With the release of the iPad 2 and Kindle Fire, it’s no doubt tablets are hot–and their sales records prove that they’re here to stay. Krishna highlights 5 ways to develop an effective tablet strategy; full article here.
What Drives Mobile Consumers–And Stops Them In Their Tracks

Mobile offers and promotions are key to driving brand engagement and mCommerce, but how exactly will consumers interact with what you have to offer? You have to make content engaging so consumers respond favorably. Krishna covers factors to consider for increased success of your mobile campaign; full article here.
Got any other questions for him or us? Submit below, Facebook-style.

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“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

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“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  

Halfbrick

"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick

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“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco

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“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia

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“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

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