February 2, 2012
Our Chief Marketing Officer, Krishna Subramanian, is not only leading marketing initiatives for Velti, but he’s also co-founded Mobclix, our real-time bidding mobile ad exchange. Safe to say, he knows a thing or two about a sound mobile marketing strategy to take on 2012.
But when do you ever get a chance to pick the brain of a mobile marketing & advertising guru like him? Not too often–lucky for you, Krishna shared with Mobile Marketer™ and CMO.com just this week, his recommendations on tablet strategy and mobile offers, both predicted to be big in 2012. Highlights below!
5 Tips to Develop an Effective Tablet Strategy
With the release of the iPad 2 and Kindle Fire, it’s no doubt tablets are hot–and their sales records prove that they’re here to stay. Krishna highlights 5 ways to develop an effective tablet strategy; full article here.
What Drives Mobile Consumers–And Stops Them In Their Tracks
Mobile offers and promotions are key to driving brand engagement and mCommerce, but how exactly will consumers interact with what you have to offer? You have to make content engaging so consumers respond favorably. Krishna covers factors to consider for increased success of your mobile campaign; full article here.
Got any other questions for him or us? Submit below, Facebook-style.