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Top Apps for London 2012 Olympics

Allyson Marketing Associate
July 19, 2012

Every four years the world’s greatest athletes convene to compete in various sporting events, while serving as ambassadors for their countries. Those four long years have finally passed, and this year we are all eagerly waiting to watch our favorite sports competitors kick-off the summer games in London. Not only will we be watching at home on our televisions, but this year’s London 2012 games will show a huge boost in mobile and social audience interaction. Whether you’re one of the lucky people actually in London for the games or tuning in on your mobile device (check our latest poll on the Olympics & mobile with Harris Interactive), we’ve got a list of the top apps you’ll need for the full Olympic experience. Let the games begin!


London 2012 Join In App – FREE

The official London 2012 app lets you plan out your trip in London based on where the competitions are scheduled. Track the torch relay, share your location & status updates with friends and access detailed maps and seating arenas. Not in London? No problem, this app also lets you track your favorite events with medal counts and daily video updates. Get into the games for FREE in the iTunes Store or Google Play Store.


BBC Olympics – FREE

This comprehensive app provides direct coverage of the game from the UK through daily live text commentaries, breaking news updates, top stories from the key events, and medal moments. Depending on where you’re following the games from, the app will use GEO IP targeting to deliver headlines for your home teams. Keep up to date with the Olympic news for FREE in the iTunes Store or Google Play Store.


NBC Olympics Live Extra – FREE

With NBC providing the coverage of the games on US TV, they also invite watchers to follow along via mobile. The NBC Olympics Live Extra app is for die-hard fans—it features LIVE video and event replays so you are right in on the action. Access to some live streams and event replays may require a cable or satellite subscription. Follow your favorite events as they happen for FREE in the iTunes Store or Google Play Store.


2012 Team USA Road To London – FREE

Follow your favorite US athletes as they make their way to London and compete in their events. The app provides daily updates on members of Team USA including rotating features of a particular sport or athlete each day. You can even cheer on your favorite competitors by sending them personal messages via Facebook and Twitter. Support Team USA for FREE in the iTunes Store or Google Play Store.


Viator Tours & Activities – FREE

Named one of the top travel apps in Apple’s 2011 “App Store Rewind”, this app helps you quickly find and book over 10,000 travel activities in 800 destinations–all within the app. Stay one step ahead of the crowds with up to the minute tour availability and look through other users’ reviews and photos to plan your trip. Get the best deals and plan your trip for FREE in the iTunes Store.


Trover – FREE

This travel app is the perfect companion for travelers and locals alike. Users share their adventures and discoveries through photos that are tagged with a location tracked by the phone’s GPS. First time visiting London? Try visiting all the different museums and landmarks and share your journey with friends! Fuel your wanderlust for FREE in the iTunes Store or Google Play Store.


Bus Guru London Live Bus Countdown + Journey Planner – FREE

Want to get around London like the locals do? This app provides real time TFL (Transport for London) bus times down to the second. With the trip planner you can compare the quickest routes and track which bus leaves first to help make your decision and find out where you can buy the nearest Oyster Card. Never miss the bus again with this FREE app in iTunes Store or Google Play Store.


Tube Map – FREE
Don’t want to take the bus around town? Take the famous London Underground tube to get to places quickly. The app provides an easy search function to find the station nearest you and has the world’s fastest route planner which includes line direction. Plan your journey for FREE in the iTunes Store or Google Play Store.


Shopikon London – FREE

If you can squeeze in some shopping time between Olympic events, the Shopikon app is your one stop guide to the best local stores in London. Hand-picked by their editors, the app features neighborhood bookstores, traditional bakeries, avant-garde furniture shops, and hip boutiques. Find nearby stores, get directions and read store reviews all in one place. Get local in London for FREE in the iTunes Store.


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