Home of:

Mobile Marketing

Total Mobile – Taking a Holistic Approach to Mobile Marketing

0
Megan Marketing Exec | Velti UK
October 3, 2012

Mobile devices have created a huge opportunity for brands and marketers. Matt Cockett, VP of Sales at Velti UK, was featured on GoMo News last week where he explained why brands need to embrace the mobile channel as an integral element of a multi-channel marketing (MCM) strategy, and how they can fully engage with their consumers by reaching directly into their pockets.

 

Key Insights: 

  • Velti defines this ‘Total Mobile’ approach by end-to-end mobile activation and efficient integration with other marketingchannels.
  • The current appetite for multi-channel marketing provides a healthy basis for brands to develop a one-to-one relationship with consumers on mobile in future.
  • The success of a brand’s mobile presence will be defined by the way it engages with its target audience.
  • Data analysis provides end-to-end visibility across mobile marketing and advertising initiatives.
  • Customer behaviour captured and tracked along the conversion path, then re-invested into the brand engagement strategy will improve the mobile experience.
  • Many companies today are put off by the maze of technology choices available and do not understand how to extend their business to mobile.
  • We need to communicate with consumers on a one-to-one basis and become part of the fabric of their lives on mobile.

 

Market conditions are ripe for brands to place a greater emphasis on mobile within their marketing mix. Velti’s Total Mobile MCM approach offers the best route for brands to truly understand mobile, learn how to exploit the channel, build stronger relationships with their audience and grow revenues.

 

For more information on Total Mobile MCM, download our free whitepapers here, and catch Matt Cockett’s full article on GoMo News!

 

 

Leave a Reply

 

See What People
Are Saying

tmobile-logo

“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  

Halfbrick

"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick

tinyco

“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco

mtc_logo_n

“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia

mbcgroup

“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us

 

Who is Velti?

Subscribe to Newsletter