October 4, 2012
It’s been an exciting week in New York for Ad Week, but nothing was more nail-biting than finding out where our campaigns faired for the Smarties Awards nominations. Would we place in more than one? In any? Or just go home with the bragging rights of making it to the finals?
Well, we’d like to proudly announce that our work with Ford on a Velti-built mobile website took bronze for “Best Mobile Website” in the 2012 Smarties Awards! Built by Velti on xHTML and HTML5, our joint objective with Ford was to encourage consumer interest in Ford vehicles, to drive awareness with potential customers and build loyalty towards the brand with existing Ford drivers.
More on the mobile site…
The mobile-optimized site enables users to look up information on Ford vehicles, request a local quote, register to get updates and information on future vehicles, and much more–acting as the backbone of Ford’s mobile presence into which all other mobile activations, such as SMS and mobile media, can tie.
Key metrics resulting from Velti’s site optimization:
- +100m Total page views
- +70m Total page views
- +8m Identified total visitors
- +12m Total site visits
- 00:02’:09’ Average visit duration
- 12.1 Pages per user
What Ford had to say…
“We partnered with Velti to not just built a mobile website, but to provide our customers with an unparalleled research and buying experience. This optimized site has outperformed our expectations, and has reinforced Ford’s ‘right content on the right device at the right time’ philosophy. We aim to bring our new and loyal customers the best products possible, and this website is an extension of that.” – Trisha Habucke, Digital Marketing Manager, Ford Motor Company
The Smarties Awards aim to highlight campaigns that represent the pillars of innovation, creativity and success, and honor teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel. We are proud to have teamed up with Ford to take bronze in this category, and are excited to continue our relationship with such a great brand–we look forward to what we can accomplish in the future!