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Velti & Ford Team Up to Win 2012 Mobile Merit Award of Excellence

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Laura Director, Marketing
April 23, 2012

We are extremely honored to be the winner of a 2012 Mobile Merit Award of Excellence! Covered in Mobile Marketing Watch, we won for our work with Ford Motor Company. The Mobile Merit Awards recognizes companies, individuals and technologies that have shaped the way in which the world communicates today. The submissions are judged on industry impact, innovation, technologies, social importance, implementation and overall success factor.

With more and more consumers engaging with the majority of their content on the go, Ford Motor Company saw an opportunity to better engage with their current and potential customers where it’s most convenient for them: on their mobile devices. According to an eMarketer study, in 2011 average time spent with mobile per day represents 10% meanwhile, mobile had less than 1% of total ad spend. Given Velti’s world leading technology platform, Ford selected Velti as their strategic technology partner for its highly-targeted, interactive and measurable mobile campaign.

In December of 2011, Velti engaged with Ford to develop an innovative way to create awareness towards Ford on mobile.

Velti leveraged the mGage platform to develop a mobile presence that enables consumers to access and engage with information across all devices, including smartphones and feature phones. Some features include:

  • Easily discover information for all Ford vehicles
  • GPS enabled to search for dealers and their inventory based on current location
  • Request a local quote and drive in store customers
  • Register to get updates and information on future vehicle releases
  • Enhanced 360 degree vehicle views
  • Social sharing elements to promote earned badges and content

 

 

Another huge thanks to the Mobile Merit Awards for this honor! For our media release, click here, and for the full list of Mobile Merit Award winners, click here.

 

 

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