June 19, 2013
During the past couple of years mobile payments have seen an incremental expansion, as more and more consumers are choosing their mobile phone as their preferred payment method. In fact, it is projected that mobile payments will surpass €22,700M by 2017 in Central and Eastern Europe alone.
However, the mobile payments industry is a complex one, as there are several types of mobile payment implementation methods, such as wireless transfer, contactless point of sale payments and SMS. The latter, in particular, has seen a huge growth over the past year, as more and more users are interested in making smaller payments via SMS to pay for everyday transactions like parking, digital downloads, vending machines, etc. So where do you begin?
INTRODUCING: VELTI PAY
At Velti, we are a pioneer in the mobile SMS payments sector, and believe it will be the companies with efficient mobile payment capabilities who will have the upper hand from this point onwards. So, to better support and enrich our customers with mobile payment capabilities, we are excited to announce Velti Pay, our stack of mobile payment solutions that enable you to effectively turn every day payments into big profits.
Velti Pay includes an array of mobile payment solutions uniquely designed to meet your business needs—from in-app and HTML5-enabled, to text, web and SMS. This allows you to reach and international audience with the speed and precision the mobile world demands.
Velti Pay’s flagship, Zaypay, is a highly secure platform enabling your customers to pay for services, download content, purchase virtual and digital goods, directly from their mobile phone. Through a simple API integration, Zaypay enables online, HTML5 optimised and one-click payments through text messages, phone calls and more. Through Zaypay’s Android SDK, you can initiate in-app payments right from your mobile application.
Payforit & Direct Billing
Payforit allows consumers in the UK to use their mobile phone bill to pay for online products or services. Velti offers your customers a reliable method of making one-off payments while on the move in three simple steps. The customer arrives at Velti’s payment pages (or these can be embedded in your existing pages), and Velti accesses the customer’s MSISDN and then places the charge with their mobile network operator.
Premium SMS Payments
Enable your consumers to make instant payments via a 5-digit number used to directly bill consumers for one-off premium chargers or monthly fees via SMS. Available tariff points vary from £0.25 to £10 depending on the mobile operator.
A simple and cost-efficient communication channel between you and your customers. Velti’s Voice Shortcodes are designed for businesses looking for cost-effective and simplified ways to enable their customers to communicate with them, fast, reliably and efficiently. By using your existing text Shortcode for voice communications and MMS messaging solutions, your customers have a consistent and easy to remember number to contact you.
Whether you are looking for premium SMS payments, voice shortcodes or in-app payment solutions to take your business to the next level, Velti can strategically accommodate your financial needs.
For more information on how your business can benefit from our vast array of payment solutions, visit www.veltipay.com and download one of our product sheets, or call us at +44 (0) 207 921 5560.