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Velti UK Presents: The Mobile White Book 2012

Emma SR. Marketing Mgr | Velti UK
July 18, 2012

In late June, we hosted a Mobile Marketing Innovation and Networking Lunch in London’s famed OXO Tower where we had the pleasure of launching our latest publication, The Mobile White Book 2012. Not your regular whitepaper, this meaty publication features mobile insight scoured from online commentary, our own research and input from our online mobile marketing research study. In this book you will find our approach to total mobile marketing, research on the UK mobile market, and a look at our client’s mobile dilemmas and how we helped out. See below for some highlights and download the paper in full, here!



  • Users who have a poor mobile engagement experience may simply not respond – 63% of users would close or delete an email not optimized for mobile
  • Only 1 in 10 brands are 100% mobile (not surprisingly, these guys are primarily Telecoms and Mobile Network Operators) and around a third are satisfied with their mobile presence
  • Mobile provides business value to customers in three key ways: information (to aid purchase decisions), service (to provide real value to our customers), transaction (to buy through mobile devices)
  • 25.22 million UK users have opted-in to receive total mobile multi-channel marketing communications



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