June 21, 2013
2013 ushers in a new age of consumer preferences, consumer habits and consumer devices. The focus for marketers should be the same as it has always been: on the customer. Mobile marketing has made it through the Wild West and we are delighted to see positive and wide adoption in the industry.
In Western Europe, we have seen a surge of interest from brands investing time, thought and resources into their mobilisation efforts. Brands from all of our sectors have sought advice on mobile best practices, and due to the demand, we are delighted to share some of that expertise.
We’ve partnered with Econsultancy to present the 2013 Mobile Whitebook, including Econsultancy research combined with leading industry statistics, primary data and analytics from Velti platforms to provide truly actionable insights that will help you formulate an effective and accountable mobile strategy.
Download a FREE copy today, here!