January 7, 2013
Velti rang in the new year strong, bringing in a number of newly hired employees that will contribute to the bright future ahead of us. As we focus on continuing to build and refine our products & offerings, one of those employees that will help us down that path is our new VP, Head of Global Data Science & Optimization, Tammy Wang!
Tammy has had over 12 years of experience in online advertising and marketing. Leading new horizon cross-surface cross-channel initiatives in Microsoft Advertising, Tammy played critical roles as head of a new ad product team and lead revenue science team to drive the Yahoo! Marketplace migration deal negotiation and implementation, which led to a quadruple growth in marketshare and over 60% improvement in high intense search advertising competition. Prior to her 5 years at Microsoft, she was the end-to-end architect of the Disney Interactive Media Advertising platform, where she invented a number of cutting edge technology from user authorization tools and inventory forecasting systems, to user personalization technique. Tammy is also the owner of many Disney inventor awards, as well as a suite of online technology patents.
In her new role at Velti, her main focus will be to build and manage a DSO (data science and optimization) team of advanced-degreed data miners and applied researchers to work on optimizing the important and complex problems within Velti. Tammy will also work closely with Engineering teams to create models and logic for improving inventory forecasting, optimization and yield, as well as with various vertical product managers to identify and measure business opportunities in each platform area.
When Tammy isn’t buried in her work, her hobbies range from dancing (classic ballet, modern) to hiking to traveling to new places, and when it comes time to relax, reading—her favorite time of day is reading with her 8-year-old boy. But Tammy’s passion lies in pushing the technology boundary to create true value for users, and is a strong believer in creating a fun, positive environment to enable high potential people—which is precisely why we are just as passionate to have her on board!
Want the freedom to lead mobile? We want YOU. Check out our openings at Velti.com/careers or on our LinkedIn Page!