August 26, 2013
Following the release of Google Glass, we’ve teamed up with Atheer Labs, MetaWatch, and Forrester to debate how wearables will change the game for marketers when traditional advertising is no longer an option. Check out the details below and be sure to vote by September 6th!
Wearables: The New Marketers’ Challenge
In 2007, the iPhone mapped the frontier for smart devices; since then we’ve seen extraordinary devices pushing limits on how we interact with technology. From the release of tablets to smart cameras and more, the world has quickly adopted these advances. The release of Google Glass brings the next smart revolution: wearable devices. Wearable tech is a $3-$5 bil market, but in the next 2 years it may reach $30-$50 bil. All the leading players are racing to the finish line, but will wearables live up to expectations? In 2011, 30 mil devices were sold in the US, up 37% from 2011, and sales are expected to reach 160 mil a year by 2017. With this new audience, comes opportunities for marketers to engage and reach connected consumers. The question is, how will they be able to scale and what tactics should they keep in mind to make sure the experience is personal, nonintrusive and locally relevant? Join us as we debate how wearables will change lives or if this fad will quickly fade.
Krishna Subramanian, CMO of Velti & Co-founder of Mobclix
Soulaiman Itani, CEO & Founder of Atheer Labs
David Rosales, Co-founder & CTO of MetaWatch
Sarah Epps, Senior Analyst at Forrester Research
HOW TO VOTE: Click here, create an account, and choose our session, Wearables: The New Marketers’ Challenge, to make the agenda for SXSW Interactive 2014! Deadline is September 6, 2014.