Home of:

Events, Mobile Advertising

Following the release of Google Glass, we’ve teamed up with Atheer Labs, MetaWatch, and Forrester to debate how wearables will change the game for marketers when traditional advertising is no longer an option.  Check out the details below and be sure to vote by September 6th!


Wearables: The New Marketers’ Challenge  

In 2007, the iPhone mapped the frontier for smart devices; since then we’ve seen extraordinary devices pushing limits on how we interact with technology. From the release of tablets to smart cameras and more, the world has quickly adopted these advances. The release of Google Glass brings the next smart revolution: wearable devices. Wearable tech is a $3-$5 bil market, but in the next 2 years it may reach $30-$50 bil. All the leading players are racing to the finish line, but will wearables live up to expectations? In 2011, 30 mil devices were sold in the US, up 37% from 2011, and sales are expected to reach 160 mil a year by 2017. With this new audience, comes opportunities for marketers to engage and reach connected consumers. The question is, how will they be able to scale and what tactics should they keep in mind to make sure the experience is personal, nonintrusive and locally relevant? Join us as we debate how wearables will change lives or if this fad will quickly fade.



Krishna Subramanian, CMO of Velti & Co-founder of Mobclix

Soulaiman Itani, CEO & Founder of Atheer Labs

David Rosales, Co-founder & CTO of MetaWatch

Sarah Epps, Senior Analyst at Forrester Research


HOW TO VOTE: Click here, create an account, and choose our session, Wearables: The New Marketers’ Challengeto make the agenda for SXSW Interactive 2014! Deadline is September 6, 2014.



Leave a Reply


See What People
Are Saying


“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  


"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick


“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco


“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia


“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us


Who is Velti?

Subscribe to Newsletter