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Once referred to as innovative and daring, multi-channel marketing campaigns today are a fundamental part of almost every marketing plan and are essential to achieving marketing objectives. Why? The consumer of today is connected to endless amounts of information at all times – consumers spend an average of 144 minutes daily engaged on their mobile phones (eMarketer). This platform is the perfect intersection to reach your customers between the offline and online worlds; and the facts don’t lie: a stunning 52% of consumers visit a retailer’s website after receiving location-aware communications while 50% visit the store soon after (eMarketer). As a marketer, it’s essential to understand how to effectively grab the attention of your consumer in this media rich world to create a seamless experience for them to close the purchase cycle.

 

Join Faraz Iqbal, Sr. Director of Global PMO at Velti, and the DMA this Thursday, May 23rd at 2pm EDT as we discuss how to incorporate the right mCRM strategy into your marketing plan to drive KPIs, convert interactions into transactions, and turn your customers into true advocates for your brand.

 

Register for FREE now! 

 

Webinar: How the Savvy Retailer Creates a Seamless Shopping Experience

When: May 23, 2013 2:00 pm – 3:00 pm EDT

Learning Objectives: 

  • mCRM Fundamentals: How to Build Mobile Programs That Scale
  • Best Practices to Increase Customer Engagement
  • Multi-Channel Integration:  Converting Interactions to Transactions to Lifelong Advocates

 

 

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