December 8, 2011
HTML5 has been the buzzword of the mobile marketing world lately, but what exactly is the fuss about? There have been rumors that HTML5 will soon become the standard for mobile programming, and with Adobe stopping the development of the mobile browser version of Flash, many believe the rumors to be true. But before we dig too deeply into these claims, let’s get into what exactly HTML5 is and how it can benefit you.
Velti hosted a webinar yesterday, along with Mobile Marketing Magazine’s David Murphy to bring you some insight into how HTML5 will revolutionize your business. Presented by Lee Andron (@leeandron), Director of Sales Engineering, Brands & Agencies at Velti, and David Evans, Technical Pre-sales Manager, Brands & Agencies Europe at Velti, the webinar gave great tips on how to approach HTML5 and finding the best solutions for your mobile marketing needs. Below are key takeaways from the presentation:
- HTML5 offers improved usability due to standardized import forms—allowing people with screen readers and other devices to still be able to get the ideal presentation that optimizes the capabilities of the viewing device.
- Interoperability of HTML5 allows deployment of sites across different browsers and a graceful degrade, signaling a big time-cost benefit for multi-platform deployment.
- With HTML5 mobile sites, data can be stored offline but still offer an app-like look and feel so that users can access mobile shopping lists while in stores with poor or no connectivity.
- Being able to detect the exact handset location with HTML5 powered location devices is a key driver in revolutionizing the mobile advertising industry—advertisers can provide more relevant information and offer more capabilities.
With over 250 webinar attendees, it’s clear that many are interested in the potential of HTML5. We’re excited to see what mobile marketers decide to do with this growing technology—in the meantime you can view the recorded Webinar and also check out live tweets from the event (#VeltiHTML5Webinar).
What are your thoughts on the future of HTML5? Will it dominate our mobile browsing experiences, or will native apps be on top? Let us know what you think!